Why do contestants continue to take the bait ?

C'mon ! There is a one in a hundred chance, when a contestant takes the bait, and picks up the bonus card... and it's NOT a Bankrupt.

I'm not applying to be a contestant, but if I was....

and actually got the opportunity to be on the show, and....

spun the wheel to have it land on that bonus card, followed by Ryan telling me what it was...

would be delighted to tell him: nope. it says bankrupt on the other side. lol