Is advertising your book a bit soul-crushing for you too?

I feel so SO deeply embarrassed advertising my own book, even though I know that I must do that for it to get more reach. Even reaching out to people to remind them of our pre-decided R4Rs feels so so mortifying 😭😭

I WISH I could just post my story and have it gain readers without any of the additional steps. But here we are. Wattpad reach isn't the same as before, and promoting your book is a necessity.

Anyone else feel the same way?