Drop madness

They said today on DHR that drop madness was dead, and given that Don and Peter both wanted to continue it, it seemed to imply they were told it had to stop because it was a TMKS thing and they're no longer TMKS.

Does anyone have any idea why they couldn't keep doing it? Like they said, Michael didn't particularly like it so I can't imagine he's planning to have drop madness on his show. Unless management was looking for a reason to get rid of it anyway (which I also don't understand why they'd want to) I can't figure out any reason why they wouldn't be allowed to continue it on the new show.