45 Days from Idea to First Paying Customer (B2B SaaS)
Hey, friends.
I just wanted to share my experience and excitement with you. It's been 45 days since I started working on a new product. On July 1st, we decided to enter a highly competitive market with over 100 products already in it, as an experiment. I wrote about that in detail here.
We built the product in 31 days and launched it publicly on August 1st. I didn't do any promotion before the launch, so I had zero people on my waiting list. Here's what I did for promotion:
- Spent $100 on Google AdWords.
- Posted the project in AI tool catalogs for free using this list.
Currently, we've got about 100 registrations, approximately 10 active users, and 1 paying customer. I haven't set up all the events and conversions in Google Analytics yet, but here are some figures for the past week:
- Landing page conversion rate: 8.5%
- Registration form conversion rate: about 45%
It seems my next steps should be as follows:
- Set up Google Analytics to better understand the user acquisition funnel and identify sources of active customers.
- Expand and improve AdWords campaigns.
- Experiment with paid postings on AI tool catalogs.
- Gather more feedback from active users to prioritize features.
- Optimize the product and onboarding process to improve conversions at every step.
What should I focus on? Any advice?