trad wife’s/ religious propaganda

do you all think that someone is paying influencers to adopt this new traditional / religious ideology? there’s been a huge influx over the last year and it seems very sketchy to me. a couple examples of the top of my head are rhegan coursey snd breese maroc and now hrh collection. often it seems that an influencer blows up using thirst traps and then does a complete 180 and starts supporting a modest lifestyle. there’s nothing wrong with that per se i just feel like this has kind of come out of nowhere.