Question: Advice Needed: Should I Keep or Change My Business Name?
I'm a realtor currently operating under the name North Star Realty, but I've recently discovered there are several other businesses with the same name. I already have a website and several marketing materials under this name.
I'm wondering:
- Is it a good idea to keep the name because it could attract business from people searching for similarly named companies?
- Could it hurt my business because customers might have trouble finding me specifically?
I'm considering rebranding to NS Realty Group to stand out more. Additionally, I specialize in probate real estate—would it make sense to create a second business profile focused specifically on probate (e.g., "North Star Probate")?
I’d love to hear thoughts on whether I should stick with my current name, rebrand, or set up multiple profiles for niche marketing.
Thanks in advance for your insights