Hey everyone,

I run a small 2-person agency that focuses on web design and SEO, mainly for local businesses (solar companies have been our niche lately). I wanted to share a case study of how we helped a solar installation company go from barely getting leads to generating 40+ per month with some pretty straightforward changes.

Not trying to sell anything—just thought this might be helpful for others who are in the same boat or working with small businesses that need a boost.

The Starting Point:

When this solar company came to us, their website was averaging around 120 visitors a month and converting at 0.5%. That’s about 1-2 leads a month… which, as you can guess, isn’t enough to sustain growth.

They weren’t ranking well for local searches, and their lead flow was almost entirely word of mouth. No paid ads, no SEO traction—just kind of existing online without much happening.

What We Noticed:

• Website Design – Outdated, cluttered, and hard to navigate. There were no clear CTAs or forms to request a quote.
• SEO – They were targeting generic keywords like “solar panels” and “solar energy,” competing against huge national companies.
• Lead Gen – There wasn’t an obvious way for visitors to get in touch or request services. No forms, no chat, nothing.

It was basically a digital ghost town.

What We Did (Step by Step):

1. Website Overhaul – Simplifying the User Journey

• We scrapped the old design and rebuilt the site with a clean, simple layout.
• Added bright, bold CTAs on every key page – stuff like “Get a Free Quote” and “See Solar Incentives in Your Area.”
• Optimized for mobile since 70%+ of their traffic was coming from phones. (Their old site was nearly unusable on mobile).
• Focused on speed – slow sites kill conversions.

2. SEO Shift – Going Local

• We stopped going after broad terms like “solar energy” and focused on local SEO – things like “solar installation in [City Name]” or “best solar company near me.”
• Wrote blog posts answering local-specific questions like “What solar incentives are available in [City]?”
• Reworked meta titles, descriptions, and headers to include location-based keywords + CTAs.

3. Lead Generation – Make It Easy to Get in Touch

• Added contact forms to every major page – kept them short (just name, phone, and service area).
• Installed a live chat widget so visitors could ask quick questions without committing to a full quote.
• For paid ads, we built dedicated landing pages with testimonials, trust signals, and limited-time offers.

The Results (60 Days Later):

• Traffic – 120 visitors/month ➝ 800 visitors/month
• Conversion Rate – 0.5% ➝ 5%
• Leads – 1-2 per month ➝ 40+ leads per month

Honestly, I wasn’t expecting results this fast, but I think it really came down to fixing basic things that were holding them back. Once the site was easier to use and we targeted the right audience, things clicked.

Key Takeaways:

• Simple works. You don’t need flashy stuff—just a clean, user-friendly site.
• Focus local. Competing with national players is tough. Local SEO gives small businesses a fighting chance.
• Make the next step obvious. People need to know exactly what to do next—whether that’s filling out a form, calling, or using live chat.

If you’re working on similar projects (or if you run a local biz yourself), I hope this helps. Happy to answer any questions or dive deeper into any part of the process!